World Creativity & Innovation (WCI) is a worldwide community dedicated to celebrating all forms of creativity. Their existing website lacked functionality, aesthetics, and ease-of-use. WCI needed a fresh design and usability approach that balanced visual appeal with clarity in messaging. They also needed full ownership after launch, with the ability to update the site themselves.
World Creativity & Innovation: After*
*Note: Subsequent content and functionality changes have been made by the WCI team that do not fully reflect the original redesign's navigation and styles (as seen in the example above). The overall look and feel of the site remains intact.